The new MacBook Pro elevates the notebook to a whole new level of performance and portability.


BLAZE TO BRILLIANCE

The new Apple MacBook Pro built on groundbreaking ideas is faster and more powerful than before, yet remarkably thinner and lighter. And it introduces the Touch Bar — a Multi-Touch–enabled strip of glass built into the keyboard for instant access to the tools you want, exactly when you want them.


BRAND QUOTIENT
The new display in the MacBook Pro is the best ever in a Mac notebook. It features brighter LED backlighting and an increased contrast ratio. Its larger pixel aperture and variable refresh rate make it more power efficient. And it’s the first Mac notebook to support wide color, for even more vibrant greens and reds. 


LEADING EDGE

Your Mac works with the user’s other Apple devices in ways no other computer can. If the user gets a call on their iPhone, they can take it on their Mac.


TRENDSETTING

With every Mac, the user gets a collection of powerful apps. They all work with iCloud, so the user’s schedule, contacts and notes are always up to date everywhere. And because they’re native app, they take full advantage of the power of the Mac to deliver the fastest possible performance and more robust features.


​BRAND COMMITMENT

On a Mac, everything is designed to work just the way you expect it to - from operating it with simple, intuitive gestures to asking Siri to find a file to having your apps automatically update themselves. 


​BRAND FACT
• Can work in sync with other Apple devices.
• Apps are automatically updated.


MASTER STROKE

• Up to 10 hours of battery life.
• More responsive keyboard.
• More expansive trackpad.

APPLE MACBOOK PRO