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The Coca- Cola Company, a household name is responsible for refreshing the world with its flagship product, commonly known as ‘Coke’. Invented in 1886 by pharmacist John Stith Pemberton, the formula and the brand were bought in 1889 by Asa Griggs Candler, who incorporated The Coca- Cola Company in 1892.
BLAZE TO BRILLIANCE
Today, company serves over 1.7 billion servings a day,worth US $182.9 billion. The Coca-Cola Company makes four of the top five soft drinks in the world, Coca- Cola at number one and Diet-Coke, Fanta and Sprite at number three to five.
This multi-national corporation is the world’s largest beverage company offering over 500 brands in over 200 countries and is a manufacturer, retailer and distributor.
Venturing & Emerging Brands (VEB) was formed to help the company evolve. Recognizing the impact of digital advancements on customers and consumers, the company is strategizing to digitize the enterprise- Coca-Cola a click away!
Low-or-no calorie drinks, state-of-the-art bottles and many other innovations in the more natural and organic space are shaping the company’s future. The Affordable Small Sparkling Package (ASSP), the Plant Bottle packaging, the first-ever fully recyclable PET plastic bottle made partially from plants, continues to grow and expand.
The company has also received numerous awards and accolades for diverse workforce and policy. Coca- Cola follows the policy not to target advertising to children below the age of 12. The idea behind the change is to help people enjoy their drinks more responsibly.
• Coca-Cola turned 131 years old in 2017.
• Studies have shown that Coca‑Cola is among the most-admired and best-known trademarks in the world. In fact, it is documented that “Coca‑Cola” is the second-most widely understood term in the world, after “okay”.