BARC Asia​

HDFC BANK

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

HDFC Ltd. is one of India’s largest financial conglomerate based in Mumbai.


BLAZE TO BRILLIANCE

HDFC Bank is the most profitable bank in India and its stocks are valued as the top five most preferred stocks. HDFC has won numerous awards and accolades for the financial services it provides.


BRAND QUOTIENT
HDFC’s distribution network expands over 425 outlets which include 130 offices of HDFC’S distribution company, HDFC Sales Private Limited and several outreach programmes. HDFC Bank, HDFC Life, HDFC Pension, HDFC Mutual Funds, HDFC Ergo General Insurance, HDFC Sales, HDFC Red, HDFC Credila, HDFC Property Fund, HDFC Realty, GRUH Finance Limited and HT Parekh Foundation are the 12 companies under the HDFC Group. 


LEADING EDGE

HDFC Bank provides transactions through its net banking and mobile banking platform. Their plan is to incorporate the Near Field Communication (NFC) technology in India’s banking sector in the form of mobile wallet. This technology can be used to make payments through the user’s mobile phone.


TRENDSETTING

The Professional Banker Program is an initiative started by the bank in partnership with The Skills Academy, National Institute of Banking & Finance (NIBF), Global Talent Track and FOSTIMA. In addition to this, the bank has also launched the Sales Officer Program with NIBF, Finitiatives Learning India Pvt. Ltd and E3 Zone Edutrain India Pvt. Ltd.


​BRAND COMMITMENT

HDFC strives to work against a range of social issues through various partnerships with Non-Governmental Organizations (NGOs) and the H T Parekh Foundation, an HDFC initiative. 


​BRAND FACT
• HDFC Bank’s first fully digitized branch opened on the 30th of March, 2017 at Hinjewadi, Pune.


MASTER STROKE

• HDFC Ltd offers mortgage, life insurance, general insurance and mutual funds products and services. It is the largest mortgage supplier in India.