BARC Asia
HP PRINTERS
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
Since 1939, HP has been a leader in technology and corporate culture, inspiring innovators and entrepreneurs around the globe.
BLAZE TO BRILLIANCE
HP’s vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. HP users are reinventing how they work. How they play. How they live. With HP’s technology, HP users can reinvent their world. This is HP’s calling.
BRAND QUOTIENT
The Hewlett-Packard Company (commonly referred to as HP) is an American multinational information technology company headquartered in Palo Alto, California. It has developed over time and provides a wide variety of hardware components as well as software and related services.
LEADING EDGE
The Company was founded by William "Bill" Redington Hewlett and David "Dave" Packard, and initially produced a line of electronic test equipment. Its major product lines include personal computing devices, enterprise and industry standard servers, related storage devices, networking products, software and a diverse range of printers etc.
TRENDSETTING
HP is recognized as the symbolic founder of Silicon Valley. HP experimented with using Digital Equipment Corporation (DEC) minicomputers with its instruments. HP entered the computer market in 1966 with the HP 2100 / HP 1000 series of minicomputers.
BRAND COMMITMENT
Globally, HP provides their customers with comprehensive, responsible reuse and recycling programs. More than 80% of their ink cartridges and 38% of HP Laser Jet toner cartridges are now manufactured with closed-loop recycled plastic.
BRAND FACT
• World leader in PC manufacturing.
MASTER STROKE
• Provides their customers with comprehensive, responsible reuse and recycling programs.
• HP provides solutions that reinvent the way students learn and teachers teach. They believe that, when total access is combined with true learning, meaningful social and economic outcomes result for schools and communities.