BARC Asia
NESCAFE
Nescafe is a coffee brand manufactured by Nestle. The name is an amalgation of the words “nestle’ and “café”. It was first introduced in Switzerland on april 1938.
BLAZE TO BRILLIANCE
For ages it has been the most preferred brand across the world and comes with a punchline “it all starts with Nescafe”. It is available in a variey of flavours like Nescafe Origibal, Nescafe 3-1, Nescafe Decaf, Nescafe 2-1, Nescafe Gold, Nescafe Gold Blend Barista Style, Nescafe expresso and many more.
BRAND QUOTIENT
It is a soluble powdered coffee which came into prominence in the USA during world War II. Nestle India has branded instant coffee as Nescafe Classic. They help produce millions of coffee beans. They work with the local farmer to train them on the latest farming methods of harvesting coffee.
LEADING EDGE
The have a Café flavour range that includes vanilla, irish cream, mocha, double choca mocha, mocha skinny, toffee nut latte etc.
TRENDSETTING
They have also introduced a range of coffee machines that include Nescafe Red Mug system, Nescafe Dolce Gusto Genio, Nescafe Dolce Gusto Mini Me, Nescafe, Nescafe Dolce Gusto Steliaetc.
BRAND COMMITMENT
They remain the no.1 favourite coffee brand of millions across the world and is a part of every household. They believe in growing their coffee respectfully and have continuously invested in sustainable coffee production. They believe in the philosophy “It all stars with a Nescafe”.
BRAND FACT
• The name is an amalgation of the words “nestle’ and “café”.
MASTER STROKE
• The have a Café flavour range that includes vanilla, irish cream, mocha, double choca mocha, mocha skinny, toffee nut latte etc.
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