BARC Asia​

LIC Housing Finance Ltd (LIC HFL) was incorporated in the year 1989. The company is promoted by Life Insurance Corporation of India and is listed on the BSE, NSE & Luxembourg Stock Exchange. LIC HFL provides housing finance to construct, purchase or renovate a house or flat for residential purposes. It is headquartered at Mumbai with Mr. Vinay Sah serving as the MD of the company.

Blaze of Brilliance:
The company aspires to be the best Housing Finance Company in the country. It has 273 Marketing Offices, 23 Back offices and 9 Regional Offices pan India. It also has 2 offices overseas at Dubai and Kuwait respectively. Since inception, it has provided finance to more than 2.5 million customers. As on 31.03.2018 the loan portfolio of the company stood at Rs 1,66,363 crores. The company also provides long term finance to customers engaged in the business of construction of houses or flats for residential purpose to be sold by them.

Brand Quotient:
They provide secured housing finance at affordable cost, maximizing shareholders value with higher customer sensitivity. Lease Rental Discounting, Finance for personal and business needs and Loan against properties are few other products which are offered. The Company also has a Public Deposit Scheme “SANCHAY” offering attractive rates to investor. They have well trained facilitators to guide and handhold the customer through home loan process, extensive suite of loan products which can be customized according to customer needs. The brand has an operational experience of almost three decades along with PAN India coverage.

Leading Edge:
Their focus within their organization lies in their on-roll employees and marketing intermediaries is the foremost important pillar of the brand’s success. A dedicated, loyal and talented employee force has developed and preserved an enriching work culture

LIC HFL has always had zero tolerance towards NPA. This has helped it achieve healthy growth over the years. Asset quality is one of the vital metrics in lending industry and LIC HFL has always delivered on this parameter.

LIC HFL’s loan products are contemporary with times. Products are developed keeping the customer’s need in mind. Product innovation is one the company’s core strengths which makes it stand out in the market.

LIC HFL has developed robust in-house technological solutions which have enabled seamless integration of processes. Technology has been a success enabler by improving system efficiencies and deliver superior customer experiences. They lay emphasis on highest standards of corporate governance through ethical standards. Corporate governance has helped the company sustain its growth trajectory. LIC HFL has added 23 offices during the current fiscal taking the total number of marketing offices to 275 and thus augmenting its distribution channels.  To tap the available potential, the company may look to expand its footprints through brick and mortar model and also increase its distribution network and also increase spends in technology to cater to the millennials. By being responsive LIC HFLwill continue to differentiate itselfand make a mark in this competitive landscape.

Brand Commitments:
The core strength of the company lies in distributing home loans. The company’s inherent strengths are better turnaround time, hand holding borrowers through its specially trained marketing intermediaries and transparency in its dealings. Their core value lies in fair and transparent business practices, transformation to a knowledge organization, higher autonomy in operations, instilling a sense of ownership amongst it’s employees.

Brand facts:
The market share is 20.13% amongst all Housing Finance Companies.

Rs. 15073 crores was the turnover as on March 31, 2018 for FY 17-18.

Master Strokes:
Since inception, it has provided finance to more than 2.5 million customers. As on 31.03.2018 the loan portfolio of the company stood at Rs 1,66,363crores.

The Company has a Public Deposit Scheme “SANCHAY” offering attractive rates to investor.

LIC Housing Finance Ltd (LIC HFL)

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