Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

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Exide Industries Limited (EIL)

Exide Industries Limited is India’s largest storage battery company and also a distinct frontrunner for the lead acid storage battery for automotive and industrial applications.

Blaze to Brilliance:
EIL was recognized for the pursuit of their quality when they received the ISO 9001 and ISO 14001 certifications. With latest technological inputs they provide a broad spectrum of batteries to automotive, telecom, infrastructure projects as well as railway, mining and defence sectors. They take pride in being one of the premium R&D centres for batteries with accumulated experience of 60 years.

Brand Quotient:
They have significant domestic and global presence in more than 50 countries. Some of their major manufacturing plants are at Roorkee, Haridwar, Taloja, Shamnagar and Chinchwad. They are strategically located to facilitate cost efficient imports and exports and evade supply risks ensuring deliveries.

Trend Setting:
As brand with contemporary values they embody dependability and trust towards their customers, stakeholders, employees, shareholders and society. They have earned a unique status and high unaided recall. During the Kargil war Exide batteries geared up their production overnight for a fitting reply to its enemy forces.

Leading Edge:
Having collaborated with Shin Kobe and East Penn Manufacturing increased their global dimension. They have subsidiaries in UK, Singapore and Sri Lanka and a growing list of overseas customers spanning across all the six continents. They have notable policies for biodiversity, human rights and sustainability.

Brand Commitments:
They contribute towards social development by supporting the Prime Minister’s Relief Fund and Swachh Bharat Kosh. They have collaborated with UNICEF to provide diligent drinking water and establish sanitization procedures. They implement sustainable benefits to Diabetic Association of India.

Brand Facts:

Exide was the first indigenous original equipment in Maruti 800 in 1983.

Master Stroke:

Exide enters the lithium-ion batteries industry in 2018.