BARC Asia​

Nike

Nike, Inc. is an American sportswear company founded in 1964 by track athlete Phil Knight and his coach Bill Bowerman.

Blaze to Brilliance:
They believe in power of sport to move the world by manufacturing innovation. They create innovation and design to elevate an athlete’s potential sprinting towards a sustainable future. They are a premium brand of sportswear with a wide range of shoes, apparel, accessories and equipments.

Brand quotient:
With strength of 1500 world class teams, they strive to deliver precision performance. With an ambition to push boundaries of product innovation the influence spans design, manufacturing and engineering globally. They also serve athletes in 190 countries.

Trend Setting:
Nike Air Technology consists of pressurized air inside a tough bag which is flexible and provides more spring. Nike, Inc. is ISO 9001 Certified and pursues highest standards for quality, safety and service. Thermoplastic polyurethane renders the shoe abrasion free with high durability and extrusion provides benefits for water resistance and thickness.

Leading edge:
In 2018, Nike hosted a design workshop series across Paris, London, Shanghai, New York, Seoul and Tokyo to engage participants in the Nike footwear design processes. They have a global Nike Running club and Nike Trainning Club to promote fitness. Micheal Jordan, Roger Federer, Mia Hamm are few of the endorsers Nike owes its success to. Its logo a curved check mark “Swoosh” is recognised globally.

Brand Commitments:
Along with benefitting athletes they wish to minimize their impact on the environment creating a sustainable future for their stakeholders. 90% of wastes from materials are reused to make air soles for the cushioning system. They promote women employees and are LGBT friendly employers.

Brand Fact:
The first Nike shoe was called the tailwind.

Master Stroke:

They won Best Places to work for LGBT Equality 2018.

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.