BARC Asia​

Tech Mahindra

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

Shaping the digital economy Tech Mahindra was included as The top 75 Most Valuable Indian Brands By ET brand Equity.

Blaze to Brilliance:
Celebrating the symphony of innovative solutions and designing experiences, they thrive to create and sustain advancing technology and world class experiences. They strongly believe that across digital, the physical and convergent dimensions the businesses and technology must be seamless and integrated.

Brand Quotient:
In their dedicated journey of digital transformation they develop strategic alliances and business solution partners to deliver complete and customized solutions to consumers. Some of the listed are Global relationships, joint offerings, Niche Technology firms and many more. They also serve sectors like Media, communication, Healthcare, Energy and utilities, transportation and a plethora of services.

Trend Setting:
Being the front runner in the industry the endeavour to empower lives, embrace livelihood and enhance technologies. The IRIS program allows any employee to share any innovative ideas barring hierarchy dependencies. They engage with educated institutes like Management Colleges for market research.

Leading Edge:
DAVID- Digitalisation, Automation, Verticalisation, Innovation and Disruption is a lens to revolutionize business models into breathing connected businesses. The BIO agency offers digital strategies, e-commerce solutions, strategy designs leading to customer centric frameworks. Pininfarina focuses in the engineering, design and conceptualisation creating an intersection of digital technologies and physical spaces.

Brand Commitments:
They craft extraordinary experiences which are efficient, personalized and distinctive with smarter processes of automation and AI. With the means of customer’s business strategy being IT centric and Digital centric the enterprise evolves to innovate continuously and fortify manifold stability.

Brand Facts:
They have value creation for 32 years and a presence in over 90 countries with 118.390+ employees.

Master Stroke:
Tech Mahindra is the highest ranked non U.S. Company in the Forbes Digital Global 100 list.