BARC Asia​

Tommy Hilfiger

The renowned pioneer of “classic American cool” style Tommy Hilfiger launched his namesake brand in 1985 inspired by iconic pop culture and American heritage.

Blaze to Brilliance:
Tommy Hilfiger is a top leading premium lifestyle brand with the essence of preppy and twisted designs. They share youthful designs with consumers worldwide with an optimistic vision to break stereotypes and celebrate individualism.

Brand Quotient:
This Global apparel company has more than 17,000 associates worldwide. With an extensive network across 5 continents they span across 115 countries with more than 1,600 stores throughout. They deliver premium styling and quality to consumers with denims for men, women, kids; sportswear, footwear, fragrances, eye wear, watches and home furnishings.

Trend Setting:
They encompass the Tommy Hilfiger collection for women, Tommy Hilfiger Tailored for men and Hilfiger Denims under the leadership of Principle Designer Tommy Hilfiger. He invented the “classic American cool” style by fusing the East Coast Classics and the laidback West Coast. They evaluate supply chain facilities to reduce impact of manufacturing processes.

Leading Edge:
They have procured 4 million pieces of organic cotton being a member if Better Cotton Initiative. They also contribute to improving the livelihood and welfare of farmer communities by creating a sustainable change in the cotton industry. A majority of their products is certified sustainable down.

Brand Commitments:
They support the World Wide Funds (WWF) for Nature stewardship programs and implement sustainable water practices in their operation and manufacturing processes. They introduced the Environmental Impact Measuring system to reduce impact of denim finishing. TommyCares is a initiative with philanthropic activities to empower children globally.

Brand Facts:
Tommy Hilfiger published his book The American Dreamer, reflecting his experience in the fashion industry.

Master Stroke:

Tommy Hilfiger brand supported World Autism Awareness Day at their key retail stores.

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.