Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
ASAVA GROUP
BARC Asia
ASAVA, a clothing brand under ASAVA Group was founded in 2008 by Poplat Asavaprapha with the aim of deciphering classical timelessness for the strong, modern, independent women of today and understanding their needs of adaptability, style and comfort. For ASAVA, clothes are platforms for women to divulge and celebrate their desires, individuality and strength.
TRIUMPH OF CELEBRATION
ASAVA delivers intricate designs, timeless silhouettes and high quality materials at very reasonable prices. Each collection of ASAVA incorporates within itself energetic twists and never too seasonal, the brand however maintains inclinations towards their values of realistic living, urbanism and worldliness. Attentions to fine details helps ASAVA offerings breadth a life of their own. By injecting new horizons of possibilities and concepts for their new collections, the brand successfully maintains a fresh image.
BRAND QUOTIENT
ASAVA Group offers various thoughtful, functional and innovative experiences under the names ASAVA, ASV, Uniform by ASAVA and ASAVA’s extension a stylized fine dining paradise SAVA Dining. While all three apparel entities ASAVA, ASV and Uniform by ASAVA exude sophistication, ASAVA stands for urbanism and realistic living; ASV, ASAVA’s little sister is a more urban and edgier mold of 3 As, Aspiration, Adventurous and Approachable; Uniform by ASAVA is a part that designs and delivers high quality suiting options for clients both individuals and corporates. The group runs four stores and one gourmet fine dining in Bangkok.
CUTTING EDGE
Polpat Asavaprapha’s SAVA Dining prides itself on luxurious home cooked meals that are born from family traditions and honor simple recipes with cultural twists. Locally and internationally sourced, handpicked ingredients; one-of-a-kind creations; original recipes; ambience; décor; and a well-trained and homely staff complement Sava’s aim to create a timeless and exciting eatery with world-class standard that promotes this restaurant to its customer’s first choice.
TRAILBLAZING
The brand over the years has expanded to accommodate a wider and a much more authentic platform through its designs to reflect the personality and soul of the ASAVA women. This apparel champion takes pride in successfully delivering beauty through time tested creations and fine materials. ASAVA has always communicated that it treats fashion as a part of life not life as a whole and that their clothes bring out inner beauty and innate peace.
BRAND COMMITMENT
ASAVA X TOMORROW is a social initiative taken up by this leading apparel brand with an aim to educate 1,000 underprivileged children under the age of 12 with the help of the money collected from selling custom made tee-shirts which say “NAME FOR TOMORROW”. The tee-shirts were priced at a reasonable 490 baht.
BRAND FACT
• ASAVA, a clothing brand under ASAVA Group was founded in 2008 by Poplat Asavaprapha.
• ASAVA Group offers various thoughtful and innovative experiences under the names ASAVA, ASV, Uniform by ASAVA and SAVA Dining.
MASTER STROKE
• The group runs four stores and one gourmet fine dining in Bangkok.
• ASAVA is a part that designs and delivers high quality suiting options for clients both individuals and corporate.