BARC Asia​

CATS EYE

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

What started as a small shop that sold everything starting from candies to accessories during late 1900 in Bangladesh is now one of the most widely recognized brands in Bangladesh that designs, manufactures and sells western and fusion clothing and accessories for men, women and kids.


TRIUMPH OF CELEBRATION

The easily recognized logo of CATS EYE is one factor that proves the brand’s successful attempt to be accepted by the market. Not only this, but it regarded as the pioneer of men’s wear in Bangladesh and is the first name that comes to customers mind when they think of men’s wear.


BRAND QUOTIENT

Keeping in mind the gap in the executive men’s fashion wears in the market, CATS EYE began operations to sell only men’s wear which is the reason behind the brand’s success till date. Today the brand sells men’s wear under the name CATS EYE Unlimited. Later on, the brand expanded their business by adding in women’s clothing and accessories.


CUTTING EDGE

This Bangladeshi apparel brand’s unique style and over 35 years of experience in the market have helped it retain the leading position in the market for long. Known for its classic and original designs, superior quality and affordability, CATS EYE is considered to be dependable which explain the loyalty the customers have for this brand.


TRAILBLAZING

CATS EYE’s popularity in the men’s wear market has helped increase public’s attention towards the women’s and kid’s apparels of the brand. CATS EYE maintains an online shopping platform in addition to 27 physical stores spanning across whole of Bangladesh


​BRAND COMMITMENT

CATS EYE is committed to protecting the privacy of their online customers as well as customers who visit their physical stores. When the customers visit their website, its sub-pages, purchase goods or participate in activities going on in the page, their information is collected which is used to improve their shopping experience and provide them with the best possible services. The brand promises not to sell or let a third-party use the customer’s record for any other purpose other than legal or governmental concerns. 


​BRAND FACT
• Packages are delivered in 2-5 days after the order is places and confirmed. 

MASTER STROKE

• The easily recognized logo of CATS EYE is one factor that proves the brand’s successful attempt to be accepted by the market. Not only this, but it regarded as the pioneer of men’s wear in Bangladesh.