BARC Asia
DILMAH
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
Merrill J. Fernando founded Dilmah in year 1988, which was the first owned and producer tea brand, perfected and packed’ at its origin.
TRIUMPH OF CELEBRATION
Dilmah received various certificates for its several services and innovations which include ISO 9001:2008 – Quality Management System Standard, FSSC 22000 – Food Safety System Certification, BRC Global Standard for Food Safety, ISO 14001:2004 – Environmental Management System Standard, Organic Agricultural Products, and many more
BRAND QUOTIENT
The head office of Dilmah is located in Peliyagoda, which is 300,000 square feet of built up space on 4 acres, which includes 70 advanced tea packaging machines and 1200 employees. The rigorous quality assurance standards are employed to constantly deliver the finest cup of tea.
CUTTING EDGE
Dilmah is a unique brand that is formed on a passionate commitment to the authenticity and quality in tea. It is also a part of a philosophy which goes beyond the commerce in taking business as a matter of human service.
TRAILBLAZING
Dilmah is the fully integrated tea company with the ownership of several modern factories, finest tea gardens,packaging and printing, amenities and investments in every segment of the tea industry in Sri Lanka.
BRAND COMMITMENT
In making the business a matter of human service and the natural goodness in its every cup Dilmah is spreading the positive environmental and humanitarian impact on ecosystem and community.
BRAND FACT
• Dilmah offered tea that is freshly packed at origin and therefore rich in flavor and natural goodness.
• The manufacturing processes of Dilmahare ISO 9001:2008 is food safety certified.
MASTER STROKE
• Dilmah accounts for 25 million kilograms of tea & 2.5 million kilograms of rubber annually from Kahawatte Plantation.
• Dilmah created Resplendent Ceylon to create a unique trail of boutique luxury resorts across Sri Lanka.