FLYNOW, the vision of Mr. Somchai Songwattana's the founder, art director and head designer is one of the most successful fashion labels in Thailand with increasing prospects in South East Asia, Japan and Europe.
TRIUMPH OF CELEBRATION
During the 1995 London Fashion Week, FLYNOW Black was voted to be one of the top 5 designers of the season. This resulted in FLYNOW Black being the pioneer export brand for the brand. The brand’s strong, gallant and edgy design has been the reason behind its continuous leadership position in the market for over two decades now. The Bi Chalai concept store opened in 2013 generated over 1.5 million baht in three business days. FLYNOW is one of the first Thai brands to venture into the international showground.
What started off as a small ladies’ wear collection over 30 years ago has 10 stand-alone shops and over 60 franchises all over Thailand and 1 flagship store at the Raffles Hotel Arcade in Singapore. The group’s portfolio includes FLYNOW, FLYNOW III, Garden FLYNOW, Know and Bi Chalai. Black and White is the brand’s signature look; however it has now expanded itself to incorporate colorful collections that focus on elegant and simple looks.
The brand is easily recognizable due to its experimental style, surrealistic motivations and attention to detail. FLYNOW dedicates itself to designing premium luxury clothing for women with a stylish edge. Bi Chalai offers products ranging from 4,000 baht to 15,500 baht that are feminine and trendy and is aimed at fashionable young ladies. FLYNOW III, another line under this apparel brand offers products at a range which is the lowest in the group, i.e. 650 baht to 2,000 baht that are designed for high school and university students. This shows that the brand has offerings for every customer who desires to wear FLYNOW.
FLYNOW’s Songwattana believes both design and manufacturing to be the brands strong point which will help it grow in the international make. To widen their customer base and to ensure a sustainable growth they have branched out into different lines, different designs and different price ranges. As fashion in the company’s biggest asset, they feel that limiting themselves to just high end and black and white clothing and accessories would be to put the company at risk.
FLYNOW has proven itself to be a fort-runner in the market by bringing and using environmentally friendly materials to make its products. They are using materials like bamboo yarn which do not require fertilizers to grow and are harvested by small farmers unlike cotton that are harvested by large firms using chemical that are harmful for the soil and the human body. Bamboo yarn filters UV rays and protects the wearer from various skin diseases caused by UV rays. In addition to this, bamboo yarn is easily broken down in the environment which contributes to the environment by not adding to the waste crisis.
• Chamnan Pakdeesuk, designer at FLYNOW is credited for establishing the fashion label’s name in 1997’s London Fashion Week.
• Flynow has 10 stand-alone shops and over 60 franchises all over Thailand and 1 flagship store at the Raffles Hotel Arcade in Singapore.
• FLYNOW’s The Black Label Line is exported to all over Europe, South East Asia and Japan.
• In 1995 London Fashion Week, FLYNOW Black was voted to be one of the top 5 designers of the season.
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