BARC Asia​

MILLENNIUM HOTELS

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

A global hotel group, Millennium Hotels and Resorts offers a unique and wide range of properties spanning across the world. 


TRIUMPH OF CELEBRATION
This hotel and resort group was founded on the philosophy of superior class service and hospitality has stayed true to its base till date. Major focus on the guests comfort, safety and needs has helped this group achieve great heights of success.

BRAND QUOTIENT

Millennium & Copthorne Hotels Public Limited Company operates the Millennium Hotels and Resorts which was founded in 1989 by a Singaporean business man Kwek Leng Beng. The group operates over 100 four and five star hotels across Asia, North America, Europe, New Zealand and Middle East under eight brands: Millennium, Grand Copthorne, Grand Millennium, Studio M, Kingsgate, M Hotel and M Social.


CUTTING EDGE

My Millennium Club, My Millennium Premium and My Millennium Elites are the hotel’s loyalty programs under My Millennium. Through these programs, the guests can earn maximized benefits like complementary rooms, access to club lounges, room upgrades, etc. 


TRAILBLAZING
All Millennium Hotels offer direct transportation links and facilities, unprecedented quality service and luxury accommodations. The group takes pride in exceeding the needs to both business and leisure travellers that choose to stay in Millennium Hotels.

​BRAND COMMITMENT​​
As a responsible hotelier, the group is committed to upholding Human Rights and helping to prevent human trafficking and modern slavery. Millennium Hotels and Resorts, in line with the UK Modern Slavery Act, 2015 has made various changes in policies regarding Group Health & Safety and Whistleblowing among other which will help the group tackle these social issues.


​BRAND FACT
• Millennium & Copthorne Hotels Public Limited Company operates the Millennium Hotels and Resorts which was founded in 1989 by a Singaporean business man Kwek Leng Beng.

MASTER STROKE
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• The group operates over 100 four and five star hotels across Asia, North America, Europe, New Zealand and Middle East under eight brands: Millennium, Grand Copthorne, Grand Millennium, Studio M, Kingsgate, M Hotel and M Social.