MUNCHY'S

The beginning of Munchy’s took place in1991 by a bunch of biscuit aficionados who formulated their first successful crunch with a wafer stick machine in a small town of southern Malaysia.


TRIUMPH OF CELEBRATION
Munchy’s gained trust of consumers with their state-of-the-art services and top quality food   products. It has also achieved various local and international accreditations for its products, services, and other categories which include cookie category, food stuff category, brand strategy, confectionary category, taste, wafer manufacturer, design and such.

BRAND QUOTIENT

In year 1993 founders introduce their creations to the world and Munchy’s came into being. After 3 years, a new wave of fun was unrevealed with the launch of new products MUNCHINI, MUZICand LEXUS. These delicious trailblazers were baked and mixed in Munchy’s iconic factory in BatuPahat.

CUTTING EDGE

Since the day, word got out about the delicious creations of Munchy’s, it didn’t stop in Malaysia till date. To satiate global demands of its signature crunch, Munchworld Marketing was formed in as Munchy’s arm and sole global distributor in 1997.


TRAILBLAZING

At Munchy’s, Halal status was taken very seriously and trust it to be a pleasure that comes with responsibility. This is why it has a dedicated committee that manages all the Halal activities. The Committee includes the representatives from each key section that contributes to the making of its products.


​BRAND COMMITMENT

Microbiology Laboratory of the company is utilized to minimize and analyze microbiology contagion of products, operators, processing lines, and general environment, hence ensuring its products are free from harmful bacteria contamination.


​BRAND FACT
• Munchy’s are prime mover for ISO9001, ISO22000, FSSC22000, HACCP and Halal.
• New Munchy’s products are new products MUNCHINI, MUZIC and LEXUS.


MASTER STROKE​​

• Munchy’s general laboratory ensures that all our products meet legislative requirements, and are up to our consumers’ expectations.
• As part of Munchy’s verification procedures, finished products are periodically sent to accredited external laboratories for chemical and microbiological tests.