BARC Asia​

QATAR AIRWAYS

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

One of the youngest global airlines, Qatar’s flag bearer Qatar Airways was founded in 22nd of November, 1993.

TRIUMPH OF CELEBRATION
One of world’s fastest growing airlines, Qatar Airways has  successfully been able to win the confidence and trust of its passengers through its large fleet of latest generation aircrafts, regular timing and uncompromised services. This airline has won numerous awards and is recognized for being one of the elite airways of the world. Qatar Airways is the first Gulf airways to sign the One World alliance in October, 2013. Qatar Airway’s freight branch, Qatar Airways Cargo is the third largest cargo carrier in the world. 

BRAND QUOTIENT

Qatar Airways is owned fully by the government of Qatar. It operates from its hub, Hamad International Airport, Doha and connects over 150 international destinations across the world including Asia, Africa, Middle East, North America, Oceania and South America. Qatar Airways has a fleet of 180 aircrafts which include 30 Boeing 787-8, 35 Boeing 777-300, 9 Boeing 777-200, 8 Airbus A380-800, 19 Airbus A350, 13 Airbus A330-300, 4 Airbus A340-600, 8 Airbus A321-300, 39 Airbus A320-200 and 2 Airbus A319LR. Qatar Airways has many divisions under its business including Qatar Executive, Qatar Aircraft Catering Company, Qatar Duty Free, Qatar Airways Holidays, Doha International Airport, Qatar Distribution Company and United Media International. 


CUTTING EDGE

Qatar Airways provides services in short-haul, medium-haul and long-haul segments. Mr. Akbar Al Baker has been the CEO of Qatar Airways for many years; he is also the CEO of Arab Air Carriers Organization (AACO), non-executive director of the Heathrow Airport Holdings (HAH) and a member of the governing board of International Air Transport Association (IATA).


TRAILBLAZING

Qatar Airways is widely known for the steps that it has taken towards innovation of clean sources of energy to power its airplanes and offices. Qatar Airway’s Airbus A340-600 was the first commercial flight operated using synthetic gas-to-liquid (GTL) fuel and kerosene produced from natural gas. As Qatar is the leading natural gas exporter it might act as an advantageous point for the airline. Qatar Airways has also been a proud sponsor of Football Club Barcelona, FIFA, FIA Formula E Championship and many more. This way this airline has always tried to connect itself to what people love. 


​BRAND COMMITMENT

KUncompromised luxury, innovation and safety have always been Qatar Airway’s priority. The airline has always ensured that it operates the most fuel efficient and youngest fleet in the skies, to continue this Qatar Airway’s has recently ordered a fleet of 200 new aircrafts. Always aware about the impact and the contribution airline companies can make to minimize their effects on climate change, this airline has been involving itself in new ways to reduce carbon emission and to save fuel. This shows the company’s focus on its responsibility towards its passengers, society and a greener Earth. 


​BRAND FACT
• One of the youngest global airlines, Qatar’s flag bearer Qatar Airways was founded in 22nd of November, 1993.
• Qatar Airways has also been a proud sponsor of Football Club Barcelona, FIFA and many more. This way this airline has always tried to connect itself to what people love. 

MASTER STROKE
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• Always aware about the impact and the contribution airline companies can make to minimize their effects on climate change, this airline has been involving itself in new ways to reduce carbon emission and to save fuel.