BARC Asia
SINGTEL
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
Singapore Telecommunications Limited or Singtel, a centenarian global telecommunications Technology Company headquartered in Singapore is the country’s first and largest telecommunications provider.
TRIUMPH OF CELEBRATION
SINGTEL is not only the largest leading communications group of Singapore and Asia’s leading Info Comm Technology (ICT) Solutions provider but is also the largest listed in the Singapore Exchange by market capitalization. Along with its international associates, the company has gathered a total of 638 million mobile subscribers. Singtel has won numerous awards and accolades for its contribution to the society as a responsible business some of which are Innovation Award from the Ministry of Transport for Ai Trac in 2009; Singapore Tourism Board Excellence Award; and Singapore Health Award, 2014.
BRAND QUOTIENT
A successful global telecommunications technology, SINGTEL has associates and customers in 28 countries across Australia, Asia, Europe, Middle East, Pacific and the United States of America. The company’s customers are supported by 38 geo-stationary satellites and 74 offices spanning these regions. This 138 year old communications company derives about 70% of its earnings from the international market by providing a diverse range of services that include network services, cyber security services, data center and cloud hosting services and managed services.
CUTTING EDGE
Committed to the highest level of corporate governance, Singtel emphasizes on integrity, transparency, accountability and its responsibility towards the shareholders. The company believes in good governance which results in long-term value creation. To ensure this happens, Singtel has put in place a set of well-defined processes and policies to enhance the corporate performance of the company as well as to maintain accountability and to protect the interests of its stakeholders. As Singtel is listed on the Singapore Exchange Securities Trading Limited (SGX) it complies with the recommendations, guidelines and principles in the Singapore Code of Corporate Governance 2012.
TRAILBLAZING
This company also holds subsidiaries including, Optus, NCS Pte, Singtel Digital Media, Singtel Innov 8, Amobee and Trustwave which hold the leading places in their respective markets. The regional associates of Singtel; Advanced Info Services, Thailand is the leading company in this region with the largest subscriber base, network coverage and market revenue; Bharati Airtel Limited, leading integrated telecommunications company in South Asia’s and Africa’s 20 countries; Globe Telecom of Philippines is a leading full service telecommunications provider; and PT Telekomunikasi Selular is the leading operator of cellular telecommunications. In addition to this, Singapore Post is the domestic associate of Singtel whose postal services spans across 220 territories.
BRAND COMMITMENT
As the leading communications technology and services company in Singapore, SINGTEL feels responsible for online safety and cyber wellness of the population that it is serving. Acting on its belief, the telecommunication service provider promotes awareness on topics such as digital addiction, cyber bullying, digital exclusion, etc. among the youth and vulnerable children in this digital era. Singtel Cyber Wellness Toolkit for Special Education (SPED) Schools, are programs developed for children with intellectual disability to teach them about online safety identity dangers and harassment that they are susceptible to in the online world.
BRAND FACT
• A successful global telecommunications technology, SINGTEL has associates and customers in 28 countries across Australia, Asia, Europe, Middle East, Pacific and the United States of America. The company’s customers are supported by 38 geo-stationary satellites and 74 offices spanning these regions.
• Singtel derives 70% of its earnings from international markets.
MASTER STROKE
• SINGTEL is not only the largest leading communications group of Singapore and Asia’s leading Info Comm Technology (ICT) Solutions provider but is also the largest listed in the Singapore Exchange by market capitalization.
• Along with its international associates, the company has gathered a total of 638 million mobile subscribers.