BARC Asia​


Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

In 1946, Masaru Ibuka started Sony as a small company with capital of just 190,000 yen and approximately 20 employees, since then there was no looking back and today it is one of the leading Japanese manufacturers of electronic products.

Sony Corporation is one of the most renowned brand names in the world today which established its operations in India on November 1994. In a period of 19 years, it has represented the quest for excellence in the area of digital lifestyle by becoming the foremost consumer electronics brand of the country.​


Sony has its marks throughout major cities and towns in the country by a distribution network consisting of more than 20,000 distributors and dealers, over 300 exclusive Sony outlets and 25 branch locations.


With relentless consistent dedication to the customer satisfaction, commitment to quality and unmatched standards of service, Sony is known as a benchmark for the superior quality, new age technology, personalized service and digital concepts that has ensured countrywide acclaim and loyal customers in the industry.  

With brand names like Xperia, BRAVIA, Alpha, Handycam, Headphones, Cyber-shot, Sony hi-fi, Xplod, PlayStation and Memory stick, Sony has recognized itself as a value leader throughout its several product categories of Information and Communications, Audio/Visual Entertainment products, Recording Media, Business and Professional products.


Sony is committed to ensure that both the marketing activities and products engaged truly make a difference to the lifestyles of people and offer them latest dimensions of enjoyment. Unremitting commitment to the quality, unparalleled standards of service and continuous dedication to the customer satisfaction is what makes it different from its countless competitors and imitates its true image.

• In 2016, Sony launched a new research and development initiative called the "Future Lab Program."
• Sony Computer Science Laboratories, Inc. (hereinafter "Sony CSL") was founded in February 1988. 

• Sony offers unique products and services such as KOOV.
• Sony offers products that include various kinds of LSIs, lasers, and display devices.