Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

BARC Asia​

NBC FINANCIAL GROUP

The National Commercial Bank was formed in 1953 and was the first Saudi bank to be licensed in the Kingdom.


TRIUMPH OF CELEBRATION
Its utmost services and dedication towards customer satisfaction has helped NCB to bagged various awards for which includes Best Transformation Bank, Best Innovation Bank, Best SME Digital Bank, Best Personal Loan in Saudi Arabia, Best Cash Management Saudi Arabia and many more.


BRAND QUOTIENT

At the end of year 2016, NCB has operated 374 branches through the Kingdom, also its clients exceed to 5 million. In the same year employees of the bank reach a total of 8035 and 94.8% of which are Saudi’s. The Bank’s paid-up capital is SAR 20,000 million (US$ 5,333 million).

CUTTING EDGE
The Bank has operated 3,189 ATMs (Automated Teller Machines) throughout the Kingdom at the end of 2016. Over 94% of transactions of clients had been executed successfully through alternative delivery channels during the year 2016.Earnings per share of the bank for the year 2016 amounted to SAR 4.66 (US$ 1.24).​


TRAILBLAZING

NCB is among the first company of Saudi that instigated the principle of Corporate Governance and the first bank to receive International Certification on Business Continuity Management in Saudi Arabia. The Bank also sustained its leadership in the Corporate Responsibility and various new programs were commenced to improve geographic coverage and strategic partnerships of NCB. 


​BRAND COMMITMENT

In order to fulfill its commitment towards its beloved country, and its obligation to play an effective role in building its community and enhancing its citizens, NCB designed “Ahalina” programs for the corporate responsibility, which supports diverse segments of the society by offering educational and training opportunities and supporting them for a safer and brighter future. ​ 


​BRAND FACT
• NCB is certified by the environment Management System.
• The National Commercial Bank was the first Saudi bank to be licensed in the Kingdom.


MASTER STROKE​​

• NCB offered the first credit cards, automated teller machines, savings schemes for students, and exclusive branches for ladies.
• The National Commercial Bank was formed in 1953 by Royal Decree.