Indian Hotels Company Limited, trading name of Taj Hotels Palaces Resorts Safari is a chain of hotels and resorts recognized for delivering world-class amenities.
TRIUMPH OF CELEBRATION
The Campton Place restaurant at The Campton Place, and Ouilon in London are two restaurants that are awarded with the Michelin Guide, Jai Mahal Palace, Jaipur was awarded as the Best Five Star Luxury Hotel in 2009-10 by National Tourism.
BRAND QUOTIENT
The group manages hotels across the world in countries like India, Nepal, Bhutan, Malaysia, South Africa, Zambia, U.A.E, USA, UK, Sri Lanka and Malaysia under three brands viz. Taj, Vivanta by Taj Hotels & Resorts and The Gateway Hotels & Resorts.
CUTTING EDGE
Meghauli Serai, Chitwan National Park, Nepal is a safari resort providing unique adventure experiences to its visitors. The Jiva Spa led by Indian healing experts deliver Aromatherapy, Yoga etc. Located in natural parks Taj Safaris are recognized for their adventurous itinerary, community engagement, sustainability efforts, etc.
TRAILBLAZING
The Institute of Hotel Management, Aurangabad, is an institution opened by the Taj Group in collaboration with Dr. Rafiq Zakaria’s Maulana Azad Educational Trust. The degree is awarded by University of Huddersfield, UK. The institute provides four year Bachelors in Arts (Honours) in Hotel Management and Culinary Arts in India and UK.
BRAND COMMITMENT
In the Pashan Garh, Panna National Park the group has implemented programmes to give away smokeless chulas to the underserved native communities. These chulas served as a healthy alternative and consumed 40-45% less firewood.
BRAND FACT
• Recently, the Taj Mahal Palace, Mumbai secured image trademark for its hotel building and the dome from the Government of India.
MASTER STROKE
• Taj Hotels Palaces Resorts Safaris holds a history of 114 years in the hospitality industry.
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.