Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

BARC Asia​


Alibaba Group was founded in 1999 by 18 members and led by Jack Ma. The company and its related companies operate leading wholesale and retail online marketplaces as well as businesses in cloud computing, digital media and entertainment, innovation initiatives and others.

Their businesses are comprised of core commerce, cloud computing, digital media and entertainment, and innovation initiatives. A digital economy has developed around their platforms and businesses that consists of consumers, merchants, brands, retailers, third-party service providers, strategic alliance partners and other businesses.


They enable businesses to transform the way they market, sell and operate and improve their efficiencies. They provide the technology infrastructure and marketing reach to help merchants, brands and other businesses to leverage the power of new technology to engage with their users and customers.

They strive to enable commercial and social interactions among hundreds of millions of users, between consumers and merchants daily. Their success and rapid growth is built on the spirit of entrepreneurship, innovation, and an unwavering focus on meeting the needs of customers.


With prioritized interests of the community of consumers, merchants and enterprise, the company upholds the highest standards of honesty to deliver their commitments. In this fast-changing world, they are flexible, innovative and ready to adapt to new business conditions in order to maintain sustainability and vitality in the business.


To expand their businesses from commerce to cloud computing, digital media and entertainment, among other sectors, Alibaba has evolved into a digital economy that is unique, energetic and innovative. 

• Alibaba Group was founded in 1999 by 18 members and led by Jack Ma.


• By 2036, they aim to have served 2 billion global consumers, empowered 10 million profitable businesses and created 100 million jobs.