PT Astra International Tbk was established in 1957 in Jakarta as a general trading company under the name Astra International Inc.


TRIUMPH OF CELEBRATION
The company engages in general trading, industry, mining, transportation, agriculture, construction, services and consultancy, expanding business by implementing a business model based on synergies and diversification, consisting of Automotive, financial services, heavy equipment, mining, construction, & energy, agribusiness, infrastructure and logistics, Information Technology and property.


BRAND QUOTIENT

Astra’s business operations across Indonesia are run through 229 subsidiaries, joint ventures and associates, and supported by 224,488 employees. Astra’s automotive value chain is known and trusted as a reliable friend and partner for all transportation needs of families, companies and the people of Indonesia.

CUTTING EDGE
With a diversified business, Astra has touched various aspects of the nation’s life through its products and services. In everyday life, the people of Indonesia use motorcycles and cars, toll roads, printers, as well as financial services, banking and insurance from Astra. Their financial services portfolio is diversified to deliver complete service coverage, critically discharging a structured and strategic function of providing financial and sales support to the Group’s other value chains.


TRAILBLAZING

Astra has built a strong reputation through a diverse and quality products and services offering, with due observance to good corporate governance and environmental governance standards. Astra runs business activities by a balanced combination of the business’ commercial interests and non-business contributions through ongoing social responsibility programs focused on education, environment, SME development and health.


​BRAND COMMITMENT

Business owners partnering with Astra using a variety of commercial vehicles, heavy equipment, logistics services, information technology systems and mining services from Astra live quality life.


​BRAND FACT
• Many products, including palm oil, coal and motor vehicles are exported.

MASTER STROKE​​

• Astra contributes in generating foreign exchange revenues for Indonesia.

BARC Asia​

ASTRA INTERNATIONAL

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.