BARC Asia​


It is the number one store for men’s apparel which began in 1987 grew at an unparalleled rate becoming the pioneer in the use of celebrity endorsers, television, and giant billboards to propel a fashion brand that offers premium quality products at affordable prices. “BENCH/ is forever” is the company’s stirring slogan and abiding creed.

BENCH/ has grown to include a ladies’ line, underwear, fragrances, housewares, snacks, and a wide array of other lifestyle products. As it sliced through demographic divisions like age, gender, socio-economic status, “BENCH/ is forever”, became the company’s abiding creed. They inspire to create and innovate to become a leading company with best products to serve.


BENCH/ is the leader in the Philippines in its industry. The brand is found in over 500 boutiques, concessionaires, franchise outlets and authorized wholesalers.

The brand has garnered numerous awards for its innovative and aggressive marketing and advertising promotions. It has also received recognition for visual merchandising and franchising. The success or Bench/ lies in its collection of fashionable high-quality products and competitive prices.


The brand ventured overseas to establish its strength of bringing the uniqueness of being Filipino to the world. By the time the retail landscape has made a radical turnaround due to internet presence, Bench was already competing with the world’s most known brands.


BENCH/ is committed to provide the spot casual clothing for all and deliver the quality of the products with utmost trust of the customers. They are customer-centric and believe in continuous innovations to meet the changing needs of their consumers

• “BENCH/ is forever” is the company’s stirring slogan.


• They are pioneers in the use of celebrity endorsers.

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.