BEXIMCO GROUP
BARC Asia
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
Founded in 1970s by two brothers – Ahmed Sohail Fasiur Rahman and Salman Fazlur Rahman with the corporate mission "Taking Bangladesh to the world", BEXIMCO Group is the largest private sector group in Bangladesh.
TRIUMPH OF CELEBRATION
The Group has evolved from being primarily a commodities trading company to a leading, diversified group with a presence in industry sectors that account for nearly 75% of Bangladesh's GDP. The flagship platform has operations and investments across a wide range of industries including textiles, trading, marine food, real estate development, construction, information and communication technologies, media, ceramics, aviation, pharmaceuticals, financial services and energy.
BRAND QUOTIENT
The Group consists of four publicly traded companies – Bangladesh Export Import Company Limited, Beximco Pharmaceuticals Limited, Shinepukur Ceramics Limited and Beximco Synthetics Limited – have a combined market capitalization of approximately $617.34 million and a total revenues of $834 million approximately.
CUTTING EDGE
The Group sells its products and services with a wide range of industries in the domestic market as well as international markets. It is the largest employer in Bangladesh with over 70,000 people worldwide.
TRAILBLAZING
State-of-the-art manufacturing plants located in the vicinity of Dhaka provide the Group with a highly cost effective manufacturing base. A majority of its plants are in the BEXIMCO Industrial Park, a vertically integrated self-contained facility providing ready access to captive power generation, water purification, liquid nitrogen, waste water treatment and other key infrastructure.
BRAND COMMITMENT
"Proyash" and "Gono Sahajjo Songstha" are their sponsored organizations working for the holistic development of children with special educational needs.
BRAND FACT
• BEXIMCO was also an official sponsor of the Bangladesh National Cricket team for the ICC Cricket World Cup 2011.
MASTER STROKE
• The Group's global clients include some of the world's best known brands including Chevron, Calvin Klein, H&M, Zara, UNICEF, Royal Doulton.