BARC Asia
DBS GROUP HOLDINGS
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
“Live more, Bank less” is more than a tagline to DBS Group Holdings as in a feat unmatched by other banks globally, DBS concurrently hold three global best bank awards.
TRIUMPH OF CELEBRATION
It is a bank that has what it takes to bring individuals, businesses and communities a lot more life, with a lot less bank. They strive to deliver the customer promise that in a digital era, banking must be simple, effortless and seamlessly integrated in their lives. They seek to “Make Banking Joyful” by leveraging digital technologies, fast and contextual banking solutions and experiences.
BRAND QUOTIENT
With 51 years of heritage and experience and presence in more than 18 markets, DBS along with more than 21,000 employees strives to deliver promising and easy banking solutions making a total net worth profit of approximately 9 billion USD.
CUTTING EDGE
Headquartered in Shanghai, we were one of the first few foreign banks, and the first Singapore bank, to incorporate a fully owned local subsidiary in China. Further expanding their footprint across Asia, they acquired the "good bank" assets of Bowa Bank and grew in Taiwan.
TRAILBLAZING
It's important for customer’s peace of mind, those worried about transacting over the internet, despite high security standards held by the industry; DBS took the lead and introduced an industry-first "money safe" guarantee. DBS is also deeply immersed in the digital agenda.
BRAND COMMITMENT
DBS launched Digibank in Indonesia. The ground-breaking mobile-led bank is paperless and signatureless, bringing together an entire suite of innovative technology so customers can enjoy a whole new way of banking.
BRAND FACT
• DBS is recognized by Euromoney as the World’s Best Digital Bank.
MASTER STROKE
• DBS was named “World’s Best Bank” by leading global financial publication Euromoney in its 2019 Awards for Excellence.