Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
BARC Asia
DUTCH LADY MILK INDUSTRIES BERHAD
With the establishment of more than 50 years in Petaling, Jaya by their Dutch parent company Royal Friesland Campina, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) began as manufacturers of condensed sweetened milk in the 1960s and today have made it their business to supply quality dairy nutrition products to the nation.
TRIUMPH OF CELEBRATION
Dutch Lady Malaysia became the first overseas production operations for the Group. They were the beginners to introduce formulated milk powder for children in the world. They introduce World Milk Day (WMD), an annual celebration started since 2007. For WMD 2010, they conducted the Largest Milk Drinking event.
BRAND QUOTIENT
With a workforce of about 600-strong employees, Dutch Lady Malaysia strives to help Malaysians move forward in life with trusted dairy nutrition and are constantly looking to innovate to further strengthen position as a leading dairy company. Their products include Dutch Lady Purefarm UHT milk, Friso Gold and formulated milk powder for children Dutch Lady Nutriplan with 5X DHA, are distributed to Peninsular and East Malaysia.
CUTTING EDGE
As one of the milk distributors in the national school milk programme, Program Susu Sekolah 1 Malaysia (PS1M), they provide milk to school children in Kelantan and Terengganu.
TRAILBLAZING
They obtained certification under the ISO 9001 standards, which assures customers of the stringent systems needed to produce quality products. They also were awarded ISO 14001:2004 Environmental Management System (EMS), They also achieved the certification, OHSAS 18001:2007, which helps to eliminate work-related injuries, disabilities, ill health, diseases, near-misses and fatalities. All the processing and packaging plants have earned the Hazard Analysis and Critical Control Point (HACCP) certification.
BRAND COMMITMENT
The company set up Dairy Development Programme (DDP) together with the Department of Veterinary Service (DVS) Malaysia and the Netherlands Embassy to help local dairy farmers make their business more sustainable.
BRAND FACT
• All the processing and packaging plants have earned the Hazard Analysis and Critical Control Point (HACCP) certification.
MASTER STROKE
• They received Best Performing Stock Award in 2014.