BARC Asia​

HONDA MOTOR

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

Established in 1999, Japan. Honda is one of the largest manufacturers of two wheelers incorporated in India as Honda Motorcycles & Scooters Pvt. Ltd, a subsidiary of Honda Motor Company Ltd.


TRIUMPH OF CELEBRATION
Honda launched the “World’s largest only scooter plant" On February 17 2016, in Gujarat with an annual capacity of 1.2 million units. The third plant of Honda at Narsapura Industrial Area near Bengaluru is outfitted to manufacture 1.2 million units.


BRAND QUOTIENT

With a horde of amenities under its wings, the primary factory of HMSI is extended over 52 acres including a covered area of almost 100,000 sq. meters in Manesar, District Gurgaon, Haryana having an annual capacity of 1.65 million units.

CUTTING EDGE
Since the founding in 1999, Honda has maintained its stature of providing the superior quality at the most affordable rates. Regardless of being one of the youngest players, Honda has become the second largest two-wheelers organization as well as the largest two wheeler manufacturer in India.


TRAILBLAZING

To fulfill the ever growing demands of the products, Honda has commenced operations of its second plant in Tapukara, District Alwar, and Rajasthan. Extending to the full operations, Honda production capacity has raised to 30% year on year.


​BRAND COMMITMENT

As a mobility firm that strives to comprehend “the joy and freedom of mobility and a sustainable society where people can enjoy life,” Honda pursues sustainability by concentrate on the problems of the environment, quality, safety and corporate social responsibility. 


​BRAND FACT
• They direct its resources to improve the quality of life by focusing on Environment, Education, Sports, Rural Development & other Humanitarian & Social causes to enhance their lives.
• Honda was the first manufacturer in Japan to develop and apply the anti-lock brake system.


MASTER STROKE​​

• Enhancing safety on the roads is one of Honda's top priorities.