BARC Asia​

MIZUHO BANK

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

Mizuho Bank are a leading global bank, with one of the largest customer bases in Japan, and a global network of financial and business centers.


TRIUMPH OF CELEBRATION
Mizuho Financial Group is one of the largest financial institutions in the world, offering comprehensive financial and strategic services, including banking, securities, trust and asset management, credit card, private banking and venture capital, through its group companies including Mizuho Bank and Mizuho Securities.


BRAND QUOTIENT

In Japanese, mizuho means "a fresh harvest of rice," and "Mizuho" expresses the commitment as Japan's leading financial institution to offer highly fruitful financial products and services to all of its customers, both in Japan and abroad. the country.

CUTTING EDGE
Mizuho has adopted the brand slogan, "One Mizuho: Building the future with you," to indicate our commitment to become the most trusted financial services group with a global presence and a broad customer base, contributing to the prosperity of the world.


TRAILBLAZING

As a full-service capital markets and investment banking provider, they combine extensive local markets expertise, a broad geographic presence and a comprehensive range of financing and advisory solutions to better position to compete, find opportunities and succeed anywhere in the world for business.


​BRAND COMMITMENT

Through their core business of providing financial products and services, they commit to promote the concept of environmental conservation throughout society. They are promoting initiatives in growth fields related to the environment and energy where Japanese companies can assert their competitiveness based on their highly advanced technologies.


​BRAND FACT
• The red arc in their logo represents the sun rising over the horizon which further represents the employees' commitment and passion in everything they do.

MASTER STROKE​​

• With knowledge as a global financial group, they develop and offer financial products and services that encourage society to promote environmental considerations.