BARC Asia
THAI BEVERAGE
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
ThaiBev, Asia’s largest beverage producer, was established in 2003 to consolidate a number of leading spirits and beer businesses in Thailand belonging to their founding shareholders and other investors.
TRIUMPH OF CELEBRATION
Their business consists of four segments - spirits, beer, non-alcoholic beverage, and food. ThaiBev subsequently expanded to the non-alcoholic beverage and food sectors to diversify product portfolio, enhance logistics efficiency, and mitigate business risks. The beer industry is the main business that helps make the Thai Beverage Plc. empire into a progressive and strong conglomerate through its perennially highest selling product.
BRAND QUOTIENT
ThaiBev has 173 subsidiaries, including 18 distilleries, three breweries, and 11 non-alcoholic beverage production facilities in Thailand. The Group also has an extensive distribution network covering 400,000 points of sale in the country.
CUTTING EDGE
Other than the long-history of expertise in manufacturing and distributing a wide variety of non-alcoholic beverages, including drinking water, Electrolyte Beverage, energy drink, Greentea and ready-to-drink coffee. Thai Beverage Plc.’s non-alcoholic beverage business group carries out both domestic and international manufacturing and distributing activities.
TRAILBLAZING
ThaiBev has expanded overseas with International Beverage Holdings Limited. IBHL has offices in six countries like the USA, UK, Australia, and others of two of ThaiBev’s products, Chang beer and Mekhong. Expansion also includes whiskies and other premium spirits made in Scotland by IBHL’s subsidiary Inver House Distillers Limited (“Inver House”).
BRAND COMMITMENT
The three liquor business groups of companies within the Thai Beverage Plc. have directly been involved with the country’s liquor industrial development, and have a long experience in production and sale of all kinds of liquor to cover the demand of local consumers and for export worldwide.
BRAND FACT
• Their business consists of four segments.
MASTER STROKE
• ThaiBev has an international presence in over 90 countries.