Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

BARC Asia​

THE GENTING GROUP

The Genting Group was founded in 1965 when Founder, the late Tan Sri Lim Goh Tong realised his vision of building a mountaintop resort. Genting Berhad is principally an investment holding and management company.


TRIUMPH OF CELEBRATION
The Genting Group comprises Genting Berhad and listed companies; Genting Malaysia Berhad, Genting Plantations Berhad, Genting Singapore Limited, Genting Energy Limited and Resorts World Las Vegas LLC. They are involved in leisure and hospitality, oil palm plantations, power generation, oil and gas, property development, life sciences and biotechnology activities, with operations spanning across the globe, including in Malaysia, Singapore, Indonesia, India, China, the United States of America, Bahamas, the United Kingdom and Egypt.


BRAND QUOTIENT

The Genting Group market and offer a suite of products under a number of premier brands including Genting, Resorts World, Genting Grand, Genting Club, Crystal Cruises, Dream Cruises and Star Cruises. They also have tie ups with Universal Studios®, Premium Outlets®, Hard Rock Hotel and Zouk.

CUTTING EDGE
Genting Plantations ventured into oil palm plantations in Indonesia. Genting Energy acquired power plants in Fujian province, the Jangi Wind Farm in India and began the construction of the Banten power plant in Java.


TRAILBLAZING

Genting Skyway, a 3.38-km cable-car ride to the hilltop was recognised as the "World's Fastest Mono Cable Car System" with a maximum speed of 21.6 km per hour and the "Longest Cable Car in Malaysia and Southeast Asia".


​BRAND COMMITMENT

They are responsive to the changing demands of our customers and excel in providing quality products and services by being committed to innovation and the adoption of new technology to achieve competitive advantage generating  fair returns to shareholders.


​BRAND FACT
• They are involved in leisure and hospitality, oil palm plantations, power generation, oil and gas, property development, life sciences and biotechnology activities, with operations spanning across the globe.

MASTER STROKE​​

• No.1 in Malaysia for Best Managed Public Companies by Finance Asia.
• No.1 in Malaysia and No.2 in Asia for Overall Best Managed Company for the Decade by Asiamoney.