BARC Asia​


Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

As the pioneers in Borer Proof Plywood and Boiling Water Resistant (BWR) Decorative Veneers and Laminates in India, CenturyPly has successfully created a niche in the highly competitive lifestyle segment.


CenturyPly is the unprecedented choice of architects and interior designers. From flexible plywoods that offer a unique blend of form and functionality to specially treated, Fire Retardant plywoods that find use in a myriad of construction purposes, CenturyPly has the right products to target different building needs. CenturyPly enjoys a unique brand identity as the market leader, with offerings that are considered industry benchmarks.

Century Laminates uses a unique technology in which special resins impart extra strength to its laminates, making them highly resistant to scratch and abrasion. 


CenturyPly has been the front-runner in applying innovation at work. It has led them to design and deliver contemporary lifestyle statements that have become synonymous with modern living. 


From building schools near its factories, to implementing self-appraisal systems that allow CenturyPly to keep in step with its employees they take active measures to keep its people happy and motivated.


CenturyPly has also had a successful run at the box office by associating itself with meaningful cinema. They have collaborated with movies that show the undying human spirit, its indomitable willpower and propagate noble causes like Right to Education. Notable social welfare initiatives like “Education for all” seek to educate children of factory workers as well as adjacent areas, absolutely free of cost.

• All eyes and ears when it comes to customer focus.


• One-point manufacturing unit of all kinds of plywood and plywood-related products.
• First company to introduce Borer-proof plywood in India.