Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

Essel Finance isa private sector financial services company. They are a part of Essel Group, a leading business conglomerate having presence across diverse businesses viz. Media, Entertainment, Packaging, Infrastructure, Education, Precious metals and Technology sectors. They provide a range of financial services to cater to requirements of individuals and corporations.


Essel Finance was set up 5 years ago, and today they have created volume and are a profitable company with 7 companies up and running. Over the years they have achieved few milestones which include acquisition of Forex, Mutual Fund business and an Online Digital Insurance broking company- BIMADIRECT.COM. Set up a housing finance company, launched their 3rd fund under their Private Equity business and launched one NFO within the first 6 months of starting its Mutual Fund business.

Essel Finance Management (EFM) is a five year old universal financial conglomerate which offers all types of products and services from taking money, transacting, lending and advising to mass customer base. The subsidiaries under EFM which takes care of these needs of the customer are: Non-Banking Finance Company (NBFC), Private Equity, Wealth Solutions & Distribution Company, Forex &Money Changing Company, Mutual Fund Company, Housing Finance Company (HFC) and Investment Banking.


It is a financial services arm promoted by the Essel Group, a $ 9,000 million conglomerate with presence in 171 countries and one of India’s most prominent business houses. Under the strong guidance and leadership of Dr. Subhash Chandra and Mr. Amitabh Chaturvedi, five years down the line they plan to become “Google of Financial Services” by catering to 3 million customer base that will be using their products and services. 


Their highly experienced and dedicated team is continually breaking new ground in advising clients on strategic transactions, in expanding to global finance and capital markets and in providing new opportunities to institutional and individual investors. The company strives to build sustainable wealth and relationships for its clients and stakeholders by investing in prudent human capital, extensive research and leveraging its vast global networks. Their long-term approach to client solutions helps them redefine the meaning of financial services and rapidly expand in scope and size.


Essel Finance is a company poised to take giant strides in the world of finance. It has grown consistently in a short span of time. The rich legacy and backing of the Essel Group has contributed immensely to the establishment of Essel Finance as a multifaceted financial conglomerate.  They reach out to a wide variety of customer segments to help them realize their financial, business and life goals. Their businesses span many segments but share common beliefs of service, transparency and customer-centricity. Like our nation, they are young, ambitious and willing to go the distance. 

• It launched 3rd fund under their private equity business.
• It is a financial services arm promoted by the Essel Group, a $ 9,000 million conglomerate with presence in 171 countries and one of India’s most prominent business houses.


• It is India’s leading private sector financial services company.

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