Faber Castell is one of the oldest and largest manufacturers of pens, pencils, office stationary & art supplies in the world. Its headquarters is in Stein, Germany and was founded in 1971 by Kaspar Faber.
TRIUMPH OF CELEBRATION
Its production locations are spread across 9 countries with sales companies in 22 countries along with sales agents in 120 countries. Its total revenue in the year 2016-017 was 667 million Euros.
Its essential products include Graphite pens, coloured pens, Fineliner & Fibre tip pens, Fountain pens, Ballpoint pens, Compasses, Crayons, Markers and many more. They are constantly upgrading and updating their products as per the latest market trends, choice and durability.
Faber Castell uses wood from sustainable managed forests for pencil production. It produces over 2.3 billion wood cased pencils every year. The pens used by comic & manga artists emit an Indian ink that is acid free and comes it various colours.
From 1880 till 1975 it was the worlds major manufacturers of slide rules of which the 2/83N was widely popular. The current product lines is broadly categorized as Ambition, Essentio, e-motion, LOOM, n’ice pen, Ondoro & WRITink.
Their main brand essence comprises of competence & tradition, outstanding quality, innovation &creativity & CSR. They are deep rooted in their value system that has been prevalent in their company through generation. They never compromise on the quality of the product and constantly evolve and innovate to come up with premium quality products.
• It uses wood from sustainable managed forest for pencil production.
• Its production locations are spread across 9 countries with sales companies in 22 countries along with sales agents in 120 countries.
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.