Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

BARC Asia​


Jeep is a brand of American automobiles that is a division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of Fiat Chrysler Automobiles.


With the vision To be a significant player in the Indian automobile industry with a positive contribution to its employees and the society, Jeep cars has 30,000+ bookings within 9 months of launch; 26 prestigious awards such as Car of the Year and Premium SUV of the Year. It is the Original SUV brand with best in class off-road capabilities. Brand Jeep successfully established itself in India and got quick recognition by SUV lovers from all walks of life including celebrities. The Jeep brand resonates with consumers around the world as global sales increased to highest point in over 75-year history with 1.41 million units sold worldwide for 2016.

The heroic civilian Jeep vehicles of the 1940s firmly established the Jeep brand as the undisputed leader in 4x4 technologies. The radical 2003 Jeep Wrangler Rubicon was the most capable vehicle ever produced by the Jeep brand. The four-door Wrangler variant was launched and took the industry by storm. Wrangler Unlimited opened up the world of capability to people who needed the room and utility of four doors. In 2006, Compass and Patriot were the first Jeep vehicles to reach into the small cross-utility segment. And in 2015, the Jeep® brand entered the small SUV market with the Renegade, once again bringing capability and Jeep® brand style to a whole new market.


The core values are embodied in every Jeep vehicle’s DNA. Jeep vehicle owners have long known that “Go Anywhere. Do Anything.” is a way of life, not just a slogan. The Jeep badge stands for more than a brand; it’s a badge of honor. Jeep Compass’ 50+ Safety and Security Features, 4x4 Drivetrain and Select-Terrain Response Management (First in Segment); Frequency Selective Damping Suspension (Industry First, Segment First) is what makes Jeep the brand loved by many.


With Right Product, Right Pricing, Effective Communications and an integrated plan from pre-launch to launch with a CRM approach establish the connect with the target market. Innovative 360 marketing plan with digital, print, TV and OOH media to ensure big bang brand presence.


The brand is committed to offer an authentic SUV to the Indian market at an attainable price. An SUV which is true to the Jeep DNA with legendary Jeep 4x4 capabilities, premium & plush interiors with dynamic  performance on and off road.  It is a global premium SUV that is made in India for India and the global markets. For 75 years the Jeep brand has been indelibly linked to freedom, adventure, authenticity and passion. The brand’s unwavering commitment to strength and meaningful engineering has helped forge an extraordinary, uncommon bond between the vehicles and their owners.

• Jeep is an all American premium SUV brand.
• Jeep was a generic name used for all SUV’s in India and breaking away from this notion was a challenge.


• Brand Jeep was successfully established itself in India and got quick recognition by SUV lovers from all walks of life including celebrities.
• Reaching 10,000 bookings in a month of the launch.
• One of the most engaged brand on social media.
• 26 prestigious awards along with brand recognition in marketing forums.