Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
BARC Asia
SAMSUNG
A pioneer in the telecommunication business today Samsung mobile comprise of a huge chunk of the mobile industry worldwide. For the financial year 2007 its market share was 14% in Quarter-4 growing from 11.3% from quarter 4 of 2006.
TRIUMPH OF CELEBRATION
By the year 2012 Samsung was one of the largest manufacturers of mobile device using android operating system. Its many products include Galaxy J7, Galaxy J7Pro, Galaxy J7 Max, Galaxy On7 Prime, Galaxy J7 Nxt, Galaxy S9, Galaxy S8, Galaxy C9 Pro, Galaxy S7 edge, Galaxy On7 pro, the entire Note series and many more.
BRAND QUOTIENT
Samsung Galaxy Note series was a landmark product. It is basically a high end smartphone based on the android operating system. All galaxy Note models came with a stylus pen and also a pressure sensitive digitizer. More than 50 million Note devices were sold between 2011-2013. The current model in this series is Note 8.
CUTTING EDGE
Samsung Galaxy Note 8 was launched in 2017 with the punchline “Do Bigger things”. It has both front & rear camera along with USB-C connectivity & the hallmark S Pen feature. It has the best optical image Stabilization than any other phone.
TRAILBLAZING
The Galaxy Tab series was launched in 2010. They are basically android based tablet computers. Its models include Galaxy Tab 7.0, Galaxy Tab 7.7, Galaxy Tab 8.9, Galaxy Tab 10.1, Galaxy tab 2, Galaxy Tab 3, Galaxy Tab 3 Lite, Galaxy Tab 4, Galaxy Tab Pro, Galaxy Tab S and many more.
BRAND COMMITMENT
Samsung cares deeply for the environment and it surroundings. Samsung GT- S7550 is a touchscreen phone made from recycled plastic culled from plastic water bottles.
BRAND FACT
• Samsung Note 8 comes with a punchline of “Do bigger things”.
MASTER STROKE
• More than 50 million Note devices were sold between 2011- 2013.