Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
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STARBUCKS
Starbucks was founded in Seattle, Washington in 1971. As of November 2016 it operates 23,768 locations worldwide.
TRIUMPH OF CELEBRATION
With their partners, their coffee and their customers at their core, Starbucks strives by these values:
Creating a culture of warmth and belonging, where everyone is welcome.
Delivering their very best in all they do, holding themselves accountable for results.
BRAND QUOTIENT
They seek to inspire and nurture the human spirit. Their partners are diverse not only in gender, race, ethnicity, sexual orientation, disability, religion and age, but also in cultural backgrounds, life experiences, thoughts and ideas.
CUTTING EDGE
It was selected as the 2014 Disability Employer of the Year by the US Business Leadership Network. They received a perfect 100 score on the 2015 Disability Equality Index.
TRAILBLAZING
Creating an inclusive, thriving workforce is about more than gender and race but examining how this is how it is done at Starbucks with respect to women and minorities:
Approximately 65% of their U.S. partners (employees) are women; 40% are minorities.
Of their 50+ Top leaders at the company as defined by title of senior vice president or higher, 26% are women and 18% are minorities.
BRAND COMMITMENT
With revenues of $10.7 billion last year and 16,850 shops in 40 countries, Starbucks is clearly the world's top coffee retailer. The Starbucks Foundation was started in 1997 by funding literacy programs in the United States and Canada. The Starbucks Foundation gave $6.9 million in 2015, making 128 grants to non-profit organizations.
BRAND FACT
• There are over 87,000 possible drink combinations at Starbucks.
MASTER STROKE
• The average Starbucks customer visits the store 6 times per month.
• At $300 million, Starbucks spends more on healthcare insurance for its employees than on coffee beans.