Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
TANISHQ
BARC Asia
By unifying the words ‘Tan’ meaning body and ‘Nishk’ meaning a gold ornament, Late Mr. Xerxes Desai coined the name Tanishq.
TRIUMPH OF CELEBRATION
A subsidiary of the Titan Industries, Tanishq was launched in 1995. Today, this jeweller has reached the point where it is synonymous with superior artistry and superlative quality. Today, with over 160 sumptuous stores in over 80 cities, this jeweller continues to rule the market.
BRAND QUOTIENT
Tanishq, a division of Titan Company which is promoted by Tata Group in collaboration with the Tamil Nadu Industrial Development Corporation (TIDCO) creates exquisite designs with flawless finish. Tanishq provides over 20 collections for the Indian women One of the collections from Tanishq is Mia, which offers work wear jewellery for women.
CUTTING EDGE
Tanishq’s Golden Harvest Saving scheme is a unique jewellery purchase scheme which allows their customers an easy purchase of any Tanishq jewellery of choice. Under this scheme the customer can buy jewelleries worth more than they have paid for.
TRAILBLAZING
Tanishq has also marked its place in some iconic movies of Bollywood like Jodha Akbar, exquisite timeless pieces of royal design and craft were introduced in the movie. Another example is when they brought Amitabh Bachchan and Jaya Bachchan to endorse their diamond range.
BRAND COMMITMENT
Complete transparency in billing, safe jewellery purchase scheme, best exchange value for old gold, diamonds, polki, rubies and emeralds are among other promises the company keeps.
BRAND FACT
• Tanishq has over 160 stores in over 80 cities in India, Mumbai based store is the largest one.
MASTER STROKE
• Tanishq introduced the Karatmeter, the only non-destructible way to check the purity of gold and jewelleries.