THOMAS COOK
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
BARC Asia
Thomas Cook (India) Ltd (TCIL) is a complete tours & travels related financial services company with its headquarters in Mumbai. It was established in 1881 by Englishmen Thomas Cook, founder of Thomas Cook & Sons.
TRIUMPH OF CELEBRATION
It deals with all kinds of travel related services like International & Domestic Holidays, Foreign Exchange, Passport, Visa etc. Currently TCIL operated across 233 locations which includes 23 airport counters and is spread across 94 cities in India, Sri lanka & Mauritius.
BRAND QUOTIENT
It brought into India a many firsts of its kind; first prepaid hotel coupon introduced in 1868; first holiday brochure in 1858; first Travellers Cheques in 1874.
CUTTING EDGE
It offers international holiday packages to Thailand, Europe, Abu Dhabi, Dubai, Singapore, Mauritius etc. in India destinations include Andaman, Kashmir, Ladakh, Himachal Pradesh, Kerala etc. Apart from that it also offers honeymoon packages to various romantic destinations.
TRAILBLAZING
It was the first company of its kind to launch end to end Holiday app. In 2015 it was announced that it had acquired Kuoni travel (India) Pvt Ltd, a travel operator based in India and Kuoni travel (China) Limited based in Hong Kong. This was another feather in its cap.
BRAND COMMITMENT
It promises to ensure its customer bases with luxurious and hassle free travelling experience. It organises various kinds tour packages across the world and throughout the year. They offer a variety of options which people can choose as per their need & budget.
BRAND FACT
• It has 23 airport destinations.
MASTER STROKE
• They were the first to introduce Travellers Cheques in 1874.