BARC Asia​

Alluring India Tour

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

Alluring India Tour is an inbound destination management firm, specializing in tailor-made private tours to India and its neighboring countries. They cater to elite travelers from U.S., Canada, Australia, U.K., New Zealand and Europe.They offer  bespoke Inbound Tour packages primarily to India and also to neighboring countries like Nepal, Bhutan, Sri-Lanka & Maldives.

Triumph of celebration:
Their main focus lies in contributing to the inbound tourism industry by elevating service benchmarks, implementing innovative ideas, changing perceptions about India on the global front and thus taking India to the top 3 most visited tourist destinations in Asia. They want to make everyday a ‘WOW’ day for their guests and provide ‘life-altering’ travel experiences. Alluring India Tour works on the belief system that they do not just sell a ‘tour’ but they define ‘India’! The impression of India that a traveler carries back after traveling with them, is how he would define India for the rest of his life. Hence, they consider it is their moral obligation to enable a traveler to discover the rich cultural heritage of India.

Brand Quotient:
They are India’s and possibly the world’s one and only organization to launch unique theme based Copyrighted tours. For instance, one of their core Copyrighted Tour ‘A Princess’ Diary’ focuses on changing perceptions about Indian women on the global front. It narrates sagas of the valor, charisma, dynamism of Indian women in history & until today. They  are  currently  designing another Copyrighted Tour based on the ‘Indian Vedas’ that glorifies India’s progressive knowledge and know how from thousands of years ago. ‘Women-only’ tours and ‘Senior traveler’ tours are some of their core focus areas for the coming future.

Cutting Edge:
Their core value system comprises of transparency, gratitude, integrity & passion. The impact of their brand is reflected in the testimonials from their guests, who have said that they have traveled to the seven continents and not seen a service like Alluring’s. The biggest impact is that their guests mention that they are a brand that can be ‘trusted’ to provide unsurpassable services and tours that are safe, flawless and life-changing. Hence almost seventy percent of their business is through repeat customers and recommendations.

Trailblazing:
They essentially rely on digital marketing currently to generate new prospects. From next year onwards, they will be participating in global events to reach out to their customers face-to-face and also by setting up an office in Canada by early 2020. A huge chunk of their business is also through recommendations and repeat customers. They are also focusing on adding more countries to their portfolio like China and Japan. They have plans of launching a travel app for the mid-segment travelers using data driven Artificial Intelligence for a seamless and hassle-free travel experience.

Brand Commitments:
They are the first of their kind to introduce uniquely themed and copyrighted tours in India. These tours offer an experience to a traveler that cannot be found anywhere else in the world. They are currently focused on launching a travel app for the mid-segment travelers using data driven Artificial Intelligence for a seamless travel experience.

Brand Facts:

Nominated for the Luxury Lifestyle Awards Asia Pacific 2016.

Set-up operations 4 more countries in their portfolio and in process of adding 2 more by end of 2019.

Got certified by Ministry of Tourism, Govt. of India.

Became active members of IATO.

Masterstroke:
They are India’s and possibly the world’s one and only organization to launch unique theme based Copyrighted tours.

Women-only’ tours and ‘Senior traveler’ tours are some of their core focus areas for the coming future almost seventy percent of their business is through repeat customers and recommendations.