BARC Asia​

Established in 1964, Bharat Heavy Electricals Limited (BHEL) is the largest manufacturing and engineering enterprise in India.

Triumph to Celebration:
BHEL caters to power generation, Transmission, Industry, Transportation, Renewable energy, Oil & Gas, Water Defence & Aerospace, E-commerce ability and energy storage solutions. BHEL has been accredited with certifications for the Quality Management System, Environmental Management System and Occupational Health and Safety Management System.

Brand Quotient:
BHEL has a mammoth network of 17 manufacturing units, 2 repair units, 4 regional offices, 8 service centres, 1 subsidiary, 3 overseas offices, 17 marketing centres, 5 joint ventures and 150 project sites across India and abroad. They are global technological leaders with their strategic partnerships.

Trailblazing:
BHEL has adopted and indigenised technologies at its in-house Corporate R&D Division and Research and Product Development centres to provide optimal solutions to customer’s specific requirement. With expertise in plant performance BHEL has developed India’s first Phase Shifting Transformer at Telangana.

Cutting Edge:
BHEL is a leading supplier of electrical propulsion system and traction equipment for Indian Railways.  Further they diversified into track maintenance and coach manufacturing for Indian Railways and Metros. ISRO has partnered with BHEL for space grade solar panels and satellite batteries. They serve 82 countries across the globe.

Brand Commitments:
BHEL’s mission statement for Corporate social responsibility is “Be a Corporate Committed Citizen, alive towards its Corporate Social Responsibility.” They adopt villages, free medical camps, employment for the handicapped and ex-service men, rain water harvesting and a lot more. They believe it’s a moral responsibility to engage with local communities for long term sustainability.

Brand Facts:
BHEL set up its first Sea Water Reverse Osmosis (SWRO) plant in 1999.

Master Stroke:

BHEL employees received a letter of recognition for their contribution towards victims of cyclone Hud Hud.

Bharat Heavy Electricals Limited (BHEL)

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.