BARC Asia​

Everest Masala

Vadilal Shah is the founder of the pioneering company, Everest Masala, of spices in India. They have mastered the art of diverse palates in over the last 50 years keeping quality as their essence.

Triumph to Celebration:
Mastering the art and science of blending the masala, they form an integral part of India’s diverse culture, widely ranged cuisine and taste preferences. Acclaiming special space of honour in millions of kitchens abode they have spread across 58 countries including USA, UK, Africa, UAE, Singapore and Australia providing solutions in cooking food suiting every household.

Brand Quotient:
Their essential products are divided into Veg spices like Pav Bhaji Masala, Sambhar masala, Rajma Masala, Chat Masala, Momo Masala, Tea masala; Non-Veg spices like Chicken masala, Fish curry masala; pure spices like Tikhalal; exotic range like saffron and asafoetida like Hingraj.

With a wide range of 45 products including pure and blends, the word spices wafts up images of tempting feasts for which they consistently create and innovate their products maintaining the purity, freshness and authenticity in every pack. Developing the C&F agent-distributor-retailer-consumer model they strive to be available in the shortest time across the country.

Cutting Edge:
They have established “The World’s largest Spice factory” at Umbergaon, Gujrat. Their Tikhalal, Kutilal and Kashmirilal are highly popular pure variety. With expedious growth they won the Super Brand status five times in succession along with the Consumer Reaction award.

Brand Commitments:
They believe in empowering the mothers and appreciating their cooking. They also innovate cooking at home creating mouth watering new recipes like Pav Bhaji burger, gatte ki biryani and so on.

Brand Facts:
It commenced as a small 200 square feet shop.

Master Stroke:

With a strong network across 58 countries they won being The Super Brand, 5 years in succession.

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