Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.
BARC Asia
MakeMyTrip a pioneer of India’s online travel industry, nurtured from the idea of empowering the traveller; it was seeded in the year 2000 by founder Deep Kalra.
Triumph to Celebration:
MakeMyTrip launched in India in 2005 with its main goal to empower the Indian traveller with best value products and services powered by technology and round the clock customer support with a few clicks. Their travel services include online bookings of flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.
Brand Quotient:
They were operational in India in 2005 after consolidating their position in the market. As Indians welcomed the idea of online bookings with IRCTC, they were perceived as the convenient booking system.
Cutting Edge:
Aligning and evolving technology with changing needs of the customer, they have established themselves s India’s leading online travel company. They have garnered the trust of over 5 million satisfied customers and acclaimed respect in the travel industry.
Trailblazing:
In 2007, they were awarded the Best Online Travel Company at the Galileo awards. “Being and doing” is their simple motto to function. An elaboration to their beliefs is that they believe in customer focus by being curious about reviews and feedbacks leading to enhancements of products and innovations.
Brand commitments:
They ensure hassle free bookings and a splendid experience. They practise sustainable development goals through their MakeMyTrip Foundation, saving the environment, making tourism sustainable and community welfare. Partnership with the Seva Mandir Project supports the sustainable goals of climatic action and life on land. They ensure corporate social responsibilities by sponsoring a green patch along with employee welfare health camps.
Brand Facts:
MakeMyTrip started as the online travel booking site in India in the year 2005.
Master Strokes:
They have garnered trust of over 5 million customers.