Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

BARC Asia‚Äč


Swiggy is one of most splendid food ordering and delivering platform in India.

Triumph to Celebration:
With the idea of hyper local food delivery Sriharsha Majety, Nandan Reddy along with Rahul Jaimini made life easier by changing the way India eats. The technology which delivers food at the doorstep was developed in house. The innovative technology with exceptional consumer focus at Swiggy enables benefits that include lightning fast deliveries, live order tracking and no restrictions on order amount anywhere you prefer.

Brand Quotient:
Swiggy began operations in August 2014 with a few restaurants in Bengaluru. The first Hunger Saviors came into action to deliver food within 40 minutes. Shortly after, Swiggy upraised its first round of funding and launched the app in May of 2015.

Swiggy launched a subscription based programme called Super Swiggy where the customers enjoy unlimited free deliveries. SUPER Swiggy will have no surge fees on orders placed during the rain. They also came up with Swiggy POP which customised with items like bowl meals, Indian Thalis, burgers, biryani etc for working professionals looking for fixed meals.

Cutting Edge:
Along with the expansion from Bengaluru to other cities, there is continuous development and innovation. Features like video of the cooking dish, supporting digital wallets, the Swiggy launch pad add to their prominence in our daily life. In 4 years they have a network in 60 cities with tie ups of 55,000 restaurants.

Brand Commitments:
Consumer obsession is their primary feed. They strive for excellence with highest quality and dedication. They believe strongly in being curious about their performance and improving continuously through feedback.

Brand Facts:
The technology that delivers great food right at your door step was completely developed in house.

Master Stroke:
Swiggy has a network in 60 cities with tie ups with over 55,000 restaurants.