Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

BMW Group

BARC Asia​

The foundation of a new era in the segment is dated back to 1916 with the birth of the BMW Group.

Triumph of Celebration:

They use ergonomic solutions to lend a helping hand to their workers. They use intelligent energy data management for sustainable production. The thermoplastic outer skin of BMW i3 is 50% lighter and robust. With a vision of leading in electro mobility, they delivered 100,000 cars nationwide in 2017 and lived up to their quoted statement “We just don’t make promises, we deliver.”

Brand Quotient:

With a constant focus on the premium segment, this luxuriant has 129,932 employees with 30 production locations across 14 assembly centres countries, 2,463,546 automobiles & 164,653 motorcycles delivered, they have global sales network in 140 countries.


They are innovation leaders with an intelligent material mix leading towards a technological shift to digitalisation and resource-efficient production. With Efficient Dynamics they implement sustainable mobility steadily reducing fuel consumption and emissions.

Cutting Edge:

They are expanding to electrically powered models in 2025 including the BMW i8 Roadster, a battery operated MINI and the BMW X3. M Town is perfectly designed for BMW M automobiles. The BMW M Driver Training is a three-day event packed with adrenaline, that pushes driving skills to the limit with the powerful BMW M cars making it the ultimate driving school.

Brand Commitments:

xDrive, a BMW Sports Activity vehicle is engineered with a commanding seating position, powerful engine, ultimate driving comforts and advanced driving systems available at your beck and call, the customer will truly dominate the city roads or the highway.

Brand Facts:

The BMW IIIA was the first aircraft with aluminium pistons.

Master Stroke:

They will become the Worldwide Partner of The Ryder Cup for the matches between the United States and Europe at Whistling Straits in 2020.