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Launched in the year 2017, Colgate Vedshakti is a perfect blend of age-old Ayurveda and years of trusted expertise of Colgate. The result is a toothpaste that is effective and takes care of the entire family's Oral Health.

Triumph to Celebration:

Colgate Vedshakti has been a trailblazer in the world of Natural Toothpastes, with its formula having a unique blend of 5 Ayurvedic Ingredients - Lavanga (Clove), Neem, Honey, Amla, Tulsi (Basil), known for their Oral Care benefits. There is a strong connection between Oral Health and Overall Health. Germs from the mouth can get into the body and cause various ailments. Colgate Vedshakti fights germs in the mouth itself and stops them from entering the body, taking care of overall health as well.

Brand quotient:

In just 2 years of launch, Colgate Vedshakti has been trusted by more than 10 Crore Indians, with a growing market share and strong presence across geographies.

Trailblazing:

Within 2 years of launch, Colgate Vedshakti has been trusted by more than 10 Crore Indians, which speaks volumes about the brand's connect with consumers. They are known for providing consumers with innovative solutions that help them decrease their oral woes. The benefits for Colgate Vedshakti is effective germ kill, strengthening, gum care & freshness.

Cutting edge:

Right from launch, Colgate Vedshakti has had a 360 degree marketing plan across TV, Digital, Social Media, Activations in High Footfall consumer congregations.

In 2018, a new TV campaign was created with a call to action, consumers could simply give a missed call and a Vedshakti sample was be sent to their doorsteps. Apart from TV, Switch to Vedshakti message was spread by Influencers (more than 3.5 mn engagements) and Van Activations done in more than 400 towns.

Colgate Vedshakti is endorsed by two celebrities, Jyothika & Kajol.

Brand Commitments:

Mass Activation in Kumbh - reaching out to more than 5 crore people in the Kumbh, 1 in 3 people at Kumbh interacted with Colgate Vedshakti. Starting Mar 2020, Vedshakti has taken the mantle of educating consumers about the connection between Oral Health & Overall Health. Germs from our mouth can get into our body and increase the risk of diseases such as Diabetes, Stroke, Heart Attack, Gastrointestinal Diseases, Problems in Pregnancy. Colgate Vedshakti fights germs in the mouth itself, hence not letting them enter the body.

This new campaign has been launched pan India in March 2020 and is being modified across platforms.

Brand Facts: 

Vedshakti is a perfect blend of age-old Ayurveda and years of trusted expertise of Colgate.
Vedshakti has taken the mantle of educating consumers about the connection between Oral Health & Overall Health.

Master strokes:


Colgate with the Indian Dental Association (IDA) that had initiated Bright Smiles, Bright Futures (BSBF) to spread oral hygiene awareness among school children in rural and urban India.

Colgate Vedshakti

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.