BARC Asia
Kellogg India opened its first manufacturing plant in Mumbai, India in 1994, founded by Kellogg’s, an American multinational food manufacturing company, producing cereals, cookies, crackers toaster founded in 1906 by Will Keith Kellogg.
Triumph of Celebration:
Its brand includes Fruit loops, Apple jacks, Corn flakes, Frosted Flakes, Special K, Nutri- Grain and a lot more. It is the one stop solution to every day breakfast options which including all necessary constituent requirements of the body.
Brand Quotient:
Its various products include cereals, cookies, crackers, Toaster pastries, cereal bars etc. Kellogg’s Corn Flakes- Original & Best remains one of its most loved and iconic product. It was created in 1894 and is made of milled corn, sugar & malt flavouring. A patent for the same was granted in 1896.
Cutting Edge:
Kellogg’s products are manufactured in over 18 countries and are available in over 180 countries. Their cereals are available in many varieties like All Bran, Chocos, Apple Jacks, Bran Flakes, etc.
Trailblazing:
Kellogg India commissioned its first R&D centre in 2016. The centre develops breakfast products for India and other emerging markets in ASPAC region. Kellogg’s largest factory is in Trafford Park in Trafford, Greater Manchester. It also holds Royal Warrant from Queen Elizabeth II and the Prince of Wales.
Brand Commitment:
For almost a century Kellogg has been a signature in breakfast cereal. They focus on things that encourage a healthier tomorrow. Hence they are on a constant journey to improve the nutrition credentials of their foods through the taste and nutrition.
Brand Facts:
They share recipes for exploring new ways to savour Kelloggs products by infusing them to the daily pallet for different consumers.
Masterstroke:
Kellogg was one of the first companies to print nutrition labelling on the packaging and is still following that tradition today.
Kellogg’s
Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.