BARC Asia​


Saffola is a health care brand which brings about a range of everyday Heart Healthy Foods and Services that are easy, effective and enjoyable to integrate into the consumer’s lifestyle; founded by Marico established in 1991 and headquartered in Santacruz, Mumbai.

Triumph of Celebration:

Saffola life has been creating awareness about heart health and inspiring people to heave a healthy lifestyle for a healthy heart. At Saffola, with a customer centric approach they understand that each one has their own way to blend health into their daily lifestyle. Saffola offers salt, oats, Nutri-shake and Saffola Aura as products. Saffola Oil offers a gamut of options like Saffola Gold, Saffola active, Saffola Total & Saffola Tasty.

Brand Quotient:

Saffola Salt Plus has less sodium making it an healthier alternative to regular table salt. Diets low in sodium help reduce the risk of high blood pressure.

Cutting Edge:

Saffola Active Slimming Nutri-Shake provides up to 50% of daily intake of essential vitamins in one serve with up to 70% less calories. It is recommended to replace one or more meals a day with Saffola Active Slimming Nutri-Shake or as directed by a nutritionist in combination with exercise for effective weight management.


Saffola aims in creating awareness about health, heart & healthy lifestyle. For this purpose they have adopted the best available technology in the market to ensure that their customers lead a healthy lifestyle.

Brand Commitment:

Saffola is the first choice of the customers when it comes to edible cooking oil. The company works hard to maintain its position among its customers by providing them with a healthier lifestyle.

Brand fact:

Saffola Aura is the first ever Olive oil with Flax seed oil.


Saffola Active absorbs 28% lesser fat as compared to other oils.

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.