BARC Asia​

Taj Hotels Palaces Resorts Safari

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.

Indian Hotels Company Limited, trading name of Taj Hotels Palaces Resorts Safari is a chain of hotels and resorts recognized for delivering world-class amenities.

Triumph Of Celebration:

The Grand Palaces of Taj provide the most authentic and intimate experience of Indian royalty. Residing at these authentic palaces of sheer magnificent architecture transforms even the most casual stroll into an experience encompassing eras. Kingly suites offer unhindered views of the palace exteriors which are adorned with antiques.

Brand Quotient:

The group manages hotels across the world in countries under three brands viz. Taj, Vivanta by Taj Hotels & Resorts and The Gateway Hotels & Resorts. The Taj Divinity Trails comprises of six Taj hotels and five spiritual destinations, for a divine experience in the lap of luxury.

Cutting Edge:

The Chambers, India’s very first exclusive business club, opened its doors on May 1, 1975 at The Taj Mahal Palace, Mumbai. The Chambers is the exalted club for global achievers. With access to the most rarefied spaces, enhanced privileges and ultra-niche experiences, membership to The Chambers is by invitation only.


Their signature loyalty program opens up a world of exclusive benefits and privileges to travellers and connoisseurs who seek distinctive experiences through delightful rewards across a portfolio of 80+ hotels in India, 15+ hotels internationally, 350+ restaurants and bars & 65+ spas.

Brand Commitment:

In a bid to deliver authentic, undiluted experiences, they introduced a unique regional home style dining experience ensuring that the guest maintains good health throughout the stay giving them opportunity to dabble in the local delicacies.

Brand Facts:

Jiva is their award winning Spa which blends the age old Indian healing techniques with the finest natural ingredients.


They hold a history of 114 years in the hospitality industry.