BARC Asia​

Mr. Sen can be endorsed for intellectualizing the effective managerial techniques and using the innovative management information systems that have led to productivity being maximized and ensured a seamless interface among the pivotal arms of distribution, design, marketing, editorial & production. He has been involved in hefty research-driven projects that comprise aspects of marketing, branding, and advertising through projects like Top Goods UAE, Top Goods buyers guide, India's Best & Fasted growing brands, Most Impactful Brands and Prestigious Brands.

​He recently introduced Prestigious Brands, a coffee table book that reflects the soul of each brand so as to bridge the gap between the brands and the perceptions of the consumers. Prestigious Brands is a reference book of the most prominent brands, which has emanated as a result of the powerful and intense perceptions notched inside the Indian consumer’s mind. It is a manifestation of the most superlative brands that have formed a cult followership for themselves amongst Indian consumers. Prestigious Brands is a design marvel, an innovative book that has reshaped and revolutionized the industry. 

Herald Global is another initiative taken by ERTC Media, which is an Online Business Magazine and Business Success Story Portal, featuring the best of industries, published in an every month issue. The magazine contains various sections mentioned below:

Big Story: Big story mean looking at the big picture. It’s not just about the breaking or current news, but it’s also about the meaning and connections behind it.

Industry Now: This section includes the current news and meaningful information about different industries.

Business & Economy: In this section, readers can get latest information about business sector and economy industries.

Global Panorama: This section is obsessively dedicated to the latest breaking news and features from around the world.

Entertainment:  Here readers can find the reviews of latest movies, both from Bollywood and Hollywood.

Business Opinion: This segment contains the opinion or ideas of business leaders about latest business trends and opportunities.

Mind Speak: In this section, the interviews of industry leaders got featured which contains the thoughts, ideas and advices on their respective fields.

Marketing Meister: This section is fully dedicated to the marketing masters who have achieved expertise in the field of marketing.

Techno Bytes: Readers can find the latest news and reviews about technology sector and gadgets.

As per Mr. Sen, the most exhilarating thing in the world is to create strategies for brands. The pleasure of seeing the brands that are created by your company in the competitive world of Branding and Marketing is the best feeling possible. It is exciting, challenging and a very noble profession. The special skills that make me choose this path are my abilities to network at all the levels combined with the management expertise and great flair for creativity and communications.


Mr. Saimik Sen is an eminent brand architect and is one of the most admired names in brand listing and recognizing industry. His brand intellectual properties are the most followed by corporations and brands across the globe. His initiative Brand Advertising Research & Consulting has constantly endeavored on promoting Asian brands on a global platform through stellar research processes and the greatest corporate events.

​In an epoch where editorial sanctities are still in question along with the limpidity of research, but Mr. Sen at ERTC Media is proud to have organized an unmatched credibility process. With Brand Analysis Research & Asia and a credible jury, the company’s commitment has been towards an unbiased process where only the worthy gets selected.  

Chief Executive Officer

Brand Advertising Research & Consulting Pvt. Ltd. (BARC) is a research-based consultancy leveraging an array of services to global brands with expertise in crafting branding solutions and analysis of brand equity, marketing campaigns, market research, product development and content marketing, with a blend of innovation for growth in various industries.